Portofino Marketing Agency Blog

By Ahmad Fuad
​
​​ Abstract

The research topic was effective marketing strategies, and the research questions revolved around Apple Inc. and its struggles in meeting the set iPhone sales’ targets. The importance of the research was revealing that even multinationals struggle with meeting their sales’ projections, even when they have numerous products and services.

By Ahmad Fuad
​
​Introduction
​
​Many businesses strive to create a motivational workplace environment that positively influences both the company and its employees. Therefore, it is essential for a firm to develop its own reward system, as it can have a significant impact on employee motivation. Ultimately, this will make employees more inspired, energetic, and willing to work diligently. Moreover, an effective reward system can help reduce employee turnover within the organization.