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This research is credited to Ahmad Fuad
Introduction Different internal, external, and market factors can affect an organization's marketing communications strategy. Market factors constitute, but are not limited to, consumers, competitor tactics, and media. External elements incline to political, economic, social, technology, regulatory, and environmental factors.
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A Comprehensive Marketing Communication Plan: Repositioning ABC Company for Success in the UK Market4/1/2022
By Ahmad Fuad
Context Analysis ABC Company is a manufacturer and retailer of non-alcoholic beverage syrups and concentrates. It offers more than 300 brands in over 100 countries. Last year, ABC saw a decrease in its sales in the UK market. The project is to undertake the rebranding of a primary product line to increase sales. |
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