What is Facebook Pixel?
The Facebook Pixel is a powerful tracking code that helps you understand how users interact with your website after viewing your Facebook or Instagram ads. It tracks conversions, optimizes campaigns, and builds high-converting retargeting audiences.
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Introduction
Google Analytics is a free web analytics tool that helps you understand your website traffic, user behavior, and marketing performance. Whether you're a blogger, marketer, or business owner, mastering Google Analytics is crucial for data-driven decisions.
Google Search Console (GSC) is a free tool from Google that helps website owners monitor, optimize, and troubleshoot their site’s presence in Google Search. Whether you're a blogger, SEO specialist, or business owner, mastering GSC is essential for improving your website’s visibility.
Introduction
Keyword research is the backbone of any successful digital marketing strategy. Whether you're running Google Ads, optimizing your website for search engines, or planning content, Google Keyword Planner is an essential tool to help you find the best keywords for your business
Written by: Alina AndreevaIn today's digital world, social media is an integral part of the marketing content strategy of any business, regardless of its size. However, a simple presence on social media is not enough. To succeed, it is necessary to regularly create a content planning that will attract the attention of the target audience, retain and engage them in interaction and contribute to achieving business goals.
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Portofino Marketing Agency Blog: Smart Strategies for U.S. Business GrowthArchives
July 2025
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